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The Slow Fashion Movement and Why It Is Important


Slow fashion is a growing term in the fashion industry. It comes as the light is being shone on the issues of fast fashion. A dominating force in the industry for the past 20 years. High street and online retailers competing to see who can get the cheapest price the fastest. This has come at a cost to the people and planet.

92 million tons of textile waste is created annually from the fashion industry causing harm to the environment. This is created from the nature of fast fashion, the micro trends and fads to be thrown away instead of kept for the future.

There are many injustices in the industry when it comes to production and the people that make the clothes. 106 million children work in the fashion industry world-wide. They work long strenuous hours and can experience serious medical issues as a result. With this information being more readily available, the slow fashion movement is propelling change.

The movement gives more time to create a collection that can benefit the people and the planet. It focuses on style-led designs instead of fast trends. The designs are carefully selected with the intention of being worn for years to come. This can be achieved by using high quality materials that have a low environmental impact. This reduces textile waste in landfills and means the consumer can get more from their purchase. The slow fashion movement also brings transparency for the consumer when it comes to workers' rights and production. 

We are really excited to be a part of this movement and help in every way we can. Have a look at our commitments page and see some of the ways we support the slow fashion movement. 

slow fashion movement

Please follow us on Instagram @megan_ismay to see our latest news on fashion and sustainability.

 


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