Celebrating 2 years in business! Our journey so far.

Celebrating 2 years in business! Our journey so far.

On the 30th April, we hosted a special pop-up event at Ford & Guy's shop in Nottingham to celebrate 2 years in business. There were cakes, cocktails and the sun was shining. I'm so thankful to everyone that came to see the collection.

business anniversary

I thought this would be a great opportunity to look back at our two years in business and reflect on some of my personal highlights. 

Our first collection was the staple for our entire brand and because of the slow fashion style of these pieces you can still buy and wear this collection now. In fact, the black recycled scoop neck midi dress is always a favourite of mine I love to wear it in the summer.

balck recycled scoop neck midi dress


In 2021, we started getting featured in magazines nationally and internationally. This included our first feature in Glamour magazine.

sustainable fashion glamour article

We started doing our first influencer collaborations. Including collaborations with @jetsetterjackie and @isabellapmayer. I will always be so grateful for these influencers that took took a chance on us by supporting us through the very first collection. (Pictured below- @isabellapmayer wearing the white bamboo high neck midi dress.)

white bamboo high neck dress

After the success of our first collection, we were able to create our second collection for Autumn/Winter. Pictured below- chocolate recycled ruched mini dress.

chocolat recycled ruched mini dress

We then started to stock with online market places such as SilkFred and took part in sustainable pop-up events with Lone Design Club.

lone design club pop up shop
In the summer, we had our first photoshoot on location, it was such an amazing experience to see the collection with such a beautiful background. Pictured below- Orange recycled jumpsuit.
orange recycled jumpsuit
Finally, in the Autumn of 2022, we released our second Autumn/Winter collection. Pictured below- Pink recycled maxi dress.
pink recycled maxi dress
In February, I had the opportunity to showcase my A/W23 collection at London Fashion Week. The collection will be available to order through the website later this year.
london fashion week 2023
You can also shop our collection in store at Ford & Guy, Nottingham.
I am so grateful for all of the support and for every single customer who has ordered from us. I'm excited to see what happens in the years to come.
Keep your eye peeled for some new pieces being released soon!

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